Yahoo to 'outlaw' logging in via Facebook and Google

Yahoo announced their plans to gradually reduce the possibility to log in their services with Facebook and Google accounts. The company's spokesperson explained that Yahoo is moving towards their new goal – providing more personalized content to the users. Yahoo CEO Marissa Mayer has previously shared her vision of what the company should transform into, highlighting that the main aim is to make it a mobile content portal. And the first step on the road of transformation into a “more personalized” platform happens to be forcing users to create Yahoo IDs. Or getting rid of a huge part of their audience – Facebookers and Googlers, which only time will show.

Yahoo services include Yahoo Sports Tourney Pick'Em up, the first one to stop allowing external login credentials, the prominent Flickr and Tumblr, and Fantasy Sports. Third-party logins were first introduced back in 2010, and now the company is facing a complete turn-around, not without the help of the recently hired Marissa Mayer.

Yahoo CEO Marissa MayerMarissa Mayer

So far the new member on Yahoo team has strengthened its ranking, which reflected in the stock price going up more than 30 percent. She also gave confidence to her employees, who were starting to worry about the company's future, and launched such big projects as Flickr, Yahoo Mail, and, just recently, News Digest, which is a series of digital tech- and food- magazines.

To make their intention even more obvious, Yahoo are planning to put app-install advertisement into their Android and iOS apps after having to watch Facebook succeed so evidently with a very similar ads scheme. It is quite understandable what Yahoo are going for, though the comments on various dashboards all over the Web make some of us doubt whether their users are attached to the services enough to create yet another account. A lot of those users are simply saying they will cut cold Yahoo services.

Referenced Windows applications
Are you going to create a Yahoo ID or stop using Yahoo services?

Comments on Yahoo to 'outlaw' logging in via Facebook and Google

Guest #31298225

Yes, I am.

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #31306473

I must close its account.

 –  4 years ago  –  Was it helpful? yes | no (0)

Stop using it. There's no point when they're not that great anyway.

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #31181326

I'd prefer Yahoo.

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #30211886

Yes, I am.

 –  4 years ago  –  Was it helpful? yes | no (0)

I have had a Yahoo account since 2000 and still like it.

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #31059755

I want to use my old Yahoo account but now it's not working. Can you, please, tell me how to use it?

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #31059755

I had the Yahoo account but now it's not working.

 –  4 years ago  –  Was it helpful? yes | no (0)

I think it's a great idea, it should be more secure and it will cut a lot of data mining BS away.

 –  4 years ago  –  Was it helpful? yes | no (0)
Chance Chandler

Stop using Yahoo.

 –  4 years ago  –  Was it helpful? yes | no (0)
Rik Fryer

I use Yahoo. Had it before Google or Facebook. So this won't bother me at all. Besides, I use Comodo Dragon verses the Google browser. Besides, Comodo is much more secure.

 –  4 years ago  –  Was it helpful? yes | no (0)
Kolappan Nathan

Stop using Yahoo services.

 –  4 years ago  –  Was it helpful? yes | no (0)
lonesome

What is this software all about? Can't we do it for instant messaging? Help me out, please!

 –  4 years ago  –  Was it helpful? yes | no (0)
Rik Fryer

Yahoo Messenger is a semi separate service. But, you will need a yahoo ID to use it as either a standalone service or with your Yahoo page. You can use your messenger also, it has an area for that app.

 –  4 years ago  –  Was it helpful? yes | no (0)
Vishal Bakhai

I will use Yahoo & Rediff till I can. I give no dime for Facebook or Google.

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #29222356

Yahoo ID)

 –  4 years ago  –  Was it helpful? yes | no (0)
Guest #31354974

Me too.

 –  4 years ago  –  Was it helpful? yes | no (0)