Thinking of abandoning X? Elon Musk gives a reason not to
Elon Musk doesn’t leave anyone indifferent, being a clearly love-or-hate persona. He’s made a lot of moves and statements that reverberated throughout various professional communities and the general public. However, you cannot deny his entrepreneurial gusto and the uncanny ability to ultimately succeed.
With X, formerly known as Twitter, it’s been downward since Musk bought the company, and the new owner has actually contributed to the speed of this descent by badmouthing major advertisers and openly expressing his views that often collide with the current agenda.
As a result, not only the revenue of this social network but also its DAU (daily average users) and MAU (monthly average users) have been declining steadily: a report by Sensor Tower puts the drop at 23% since Mr. Musk acquired the company.
The synergy of Musk’s assets
Elon Musk teases Grok for Premium users
Elon Musk is a serial entrepreneur, meaning he’s got many businesses in various fields, and doesn’t seem to stop. This fertility bears him fruit in the form of synergies he can bridge his companies with. A recent example thereof is giving X users access to the Grok chatbot, powered by Musk’s xAI.
Grok, according to xAI, “is an AI modeled after the Hitchhiker’s Guide to the Galaxy. It is intended to answer almost anything and, far harder, even suggest what questions to ask!” If you’ve read Heinlein's classic, you may argue that the word “grok” has nothing to do with Adams’ masterpiece, but that’s beside the point here.
What’s to the point is X plans to give its Premium users access to the large language model marketed as being able to “respond to questions about topics that are typically off-limits to other AI chatbots, like conspiracies or more controversial political ideas.” Clearly another move by Musk designed to capitalize on urgent topics, it may actually help keep some portion of the audience planning to leave. However, it feels like the primary goal of this little campaign is publicity, not user retention.
Stay tuned for continued coverage of this topic.
