Adobe releases Firefly Video Model in public beta

Not very long ago, video was a type of content reserved for enthusiasts who cared to spend serious money on equipment and sleepless nights editing. Then along came smartphones with cameras, and rather quickly, YouTube skyrocketed to the very top of the overall Internet rating. The spread of video content continued with the introduction of the respective publishing features to Facebook and other major social networks, and then came the age of TikTok (and Instagram Reels, if you insist). Nowadays, it doesn’t take much to push video crafting even further: generative AI systems can take your text or images and turn them into a reel that fascinates, wows, scares, etc. The examples are numerous; if you’re looking for a spot that aggregates such content, try this subreddit.

In case you were thinking about joining the ranks of the creators, here is some good news: Adobe, a powerhouse that relentlessly pushes the entire image and video editing industry forward, has just added a video generator to its Firefly family (part of Adobe Creative Cloud), and it looks like a promising tool for professionals and enthusiasts alike.

Firefly Video Model: features

While Adobe isn’t a pioneer in the field of AI video generation (it is, arguably, Runway Gen-1), the company has such a solid position on the market that it can afford to join the race a bit later than others. With Firefly Video Model, it feels like the delay was deliberate: Adobe waited for the competition to reveal hidden bumps and potholes, and released a product that has them circumvented.

Commercially safe AI generated videos. This is probably the most noteworthy aspect about the Firefly Video Model. The reels it generates contain no materials that can trigger an IP-related lawsuit, which is great news all around.

Conversion of text and image to videos. As expected, the model can read plain language inputs and turn them into videos. Plus, it feels fine adding movement to images. While other AI video generators can do something similar, Firefly can be more spot-on with the outputs.

Total control. Adobe, with its experience in making standard-setting editors, built its model to obey the user in everything that matters. Firefly lets you tune camera angles, motion paths, shooting distances, art styles, etc.; this granularity of control really unleashes creativity.

Integration with Adobe software. Not surprisingly, Firefly Video Model is seamlessly integrated with Adobe Creative Cloud applications like Premiere Pro and Photoshop, so if you are using them on a regular basis, your set of tools has just been extended.