Instagram already allows you to schedule publications from Hootsuite
In recent years, Instagram has been one of the fastest growing social networks in the world. With a user base that numbers hundreds of millions around the world and a form of differential use compared to other less visual networks, this app has been adding new Capital smart city , such as Instagram Stories , which have served to further popularize its use .
However, for a long time, Instagram has been the black sheep of the social media world when it comes to usability. Thought more for the general public than for brands, this application has had to be recycled little by little to offer more and better functionalities for the community managers who use them. Today, Instagram takes another step forward in this skymarketing, responding to requests from the legion of company account managers who publish content on it every day. You can now schedule content on Instagram from Hootsuite.
Program content on Instagram from Hootsuite: an expected function
As announced by the company itself on its official blog, users of company profiles can now program their content from Hootsuite, one of the most popular social media tools worldwide.
In the words of Ryan Holmes, CEO of Hootsuite “The programming and publication of Instagram content has been the main request of our 16 million customers. Now, they can manage large volumes of content and multiple Instagram accounts with ease and security. Hootsuite is excited to be able to collaborate with Instagram to make this possible. ”
This innovation will be very well received by community managers who manage large (and multiple accounts), who can save a great deal of time in this task. Of course, for now it seems difficult that the managers of small business accounts are going to be able to benefit from the possibility of programming content in Hootsuite, since not all use (or can afford to use) an external, and paid tool, like this one.
What is Hootsuite
HootSuite is a web and mobile application to manage social networks by people or organizations . One of its strengths is that it allows you to use a wide catalog of networks, such as Facebook, Twitter, LinkedIn, GooglePlus, Instagram or YouTube.
In addition, compared to other similar clients, its most outstanding features are collaborative management (different team members in the same account or the assignment of messages), visualization through tabs and columns and the use of advanced reports with Google integration. Analytics and Facebook Insights.
This service was created by Qnnit, in response to the agency's own needs for managing multiple clients and social media accounts. The development and success of the tool caused its split as an independent startup company in 2008.
Not only Hootsuite: you can also program on Instagram from other applications
But Hootsuite, despite being the best known, is not the only external application through which you can schedule publications on Instagram. The popular social network has announced the update of its Instagram API to the new Instagram Graph API, developed from the Facebook Graph API (remember that Instagram belongs, like WhatsApp, to the group of companies of Mark Zuckerberg).
In this way, external applications such as Hootsuite will be able to offer their users the possibility of programming on Instagram. Of course, according to the announcement made, non-company profiles will have to wait in early 2019 to access this new functionality.
The list of tools that will begin to enjoy the benefits of the new API includes the so-called Instagram Partners, among which are names such as those of SproutSocial, SocialHub or Sprinkl, although for now only Hootsuite has announced the entry into operation of the content programming.
In addition, the new Instagram API includes other functionalities that have been incorporated over the last few months, such as the possibility of viewing the content in which it is tagged or mentioned, commenting on said publications, and discover other profiles of business.